How We Do SEO, AEO, and GEO for B2B SaaS Companies
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Whether you like it or not, the search engine results page has changed dramatically in just the past 2–3 years. Answer Engine Optimization in the form of AI Overviews now appears in over 50% of all Google searches. Meanwhile, more professionals rely on ChatGPT or their preferred LLM to find vendors... not just Google.
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The old playbook of running PPC ads for high-intent category terms and building pillared content clusters for impression share no longer works in 2026. That ship has sailed. Brands that recognize this shift are already reaping the benefits of content optimized for LLMs. It’s time for your brand to do the same.
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We Build Search Engine Marketing Plans That Actually Work for B2B SaaS
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Not every industry operates the same way. You can’t copy and paste a B2B service business’s SEO strategy into a B2B SaaS marketing plan. It simply won’t work. We don’t let other agencies tell you otherwise... we call that out.
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Our approach to SEO, AEO, and GEO unfolds in four simple yet highly effective parts. But first, it’s important to clarify what each of these services actually entails.
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SEO

Search Engine Optimization is likely the concept you're most familiar with. At its core, it involves increasing visibility in traditional organic listings on the search engine results page. This includes structured snippets and other website links. It does not include sponsored content or AI Overviews. SEO covers everything except those two areas... and it still matters.
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AEO

Answer Engine Optimization involves fine-tuning your content to increase visibility in AI Overviews. This applies only to search engines... not to ChatGPT, Perplexity, or Gemini. AEO focuses exclusively on those structured snippets that now appear at the top of more than half of all Google searches.
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GEO

Generative Engine Optimization ensures your owned and earned content appears in LLMs like ChatGPT, Perplexity, and Gemini. Surprisingly, this requires a fundamentally different strategy than SEO or AEO.
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Understanding the distinctions among these three services is more important than most realize. Each solves a different problem, and each drives meaningful results for our clients. While most B2B SaaS companies need support across all three areas, AEO and GEO have become especially important as professionals increasingly use AI to gather recommendations rather than relying on traditional organic research.
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This shift sets B2B SaaS search strategies apart from those of legacy B2B service providers, whose audiences still tend to use browsers like Edge that haven’t yet embraced AI integrations as extensively as Google has.
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Our Approach
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Let’s walk through the exact approach we take with every B2B SaaS brand. From the first conversation to full campaign execution, you’ll see we invest significant time before we ever formalize a partnership... and there’s a reason for that.
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Step 1: Discovery – GEO Snapshot
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When you book a call to explore Thrasher & Vine’s search engine marketing services, we start by delivering upfront value.
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We lead with a GEO snapshot - not a generic SEMrush report. We turn to LLMs first because most B2B SaaS brands care far more about how AI platforms represent them than about domain ratings or backlink profiles. Your marketing or sales leader can already access that surface-level data. We focus on what matters.
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Our analysis reveals how LLMs cite your brand, where references appear, what sources support them, and where competitors are dominating the conversation. It also shows immediate steps you can take to shift that balance.
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We walk through this 5–10 page report together in your first meeting. You walk away with a clear picture of where you stand, and you decide if the conversation should continue.
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Step 2: Strategy Planning – 90-Day Roadmap
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If the GEO snapshot resonates and you want to move forward, we schedule a deeper strategy session.
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We take time to understand your goals for the quarter and the year. Together, we identify the topics, terms, and themes you want your brand associated with over the next 90, 180, and 365 days.
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We build this plan before you ever sign a scope of work. Why? So you can take it to your founder and say, “Here’s the roadmap. Do I have your sign-off?”
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You get a clear, no-guesswork strategy. If your leadership approves, we’re ready to execute on Day One. Most agencies take 2–3 weeks to get started after a contract. We don’t.
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Step 3: Sign-Off – Launch
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Our roadmap includes a Gantt chart showing exactly when you’ll receive key deliverables. We operate in weekly sprints and meet weekly to review progress and get your feedback.
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As your embedded search engine marketing team, we work directly inside your Slack or Teams. We respond quickly. While most agencies rely on email, take 24–48 hours to reply, and meet monthly. We don’t operate like that.
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We offer weekly meetings, weekly deliverables, and 24/5 availability.
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You’ll also get live dashboards to track brand mentions, citations, and performance across SEO, AEO, and GEO.
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Step 4: Growth – Scale
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Once results start rolling in—typically within the first 90 days—we double down. We recommend increasing your investment in GEO and PR-style campaigns, which heavily influence LLM citation patterns.
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We pair this with technical SEO enhancements like structured content clusters for industries, use cases, locations, and comparison pages. Combined with our LLM Query Fanout Engine, these efforts drive exponential increases in citations.
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Bonus: PPC (ChatGPT Ads + Google Ads)
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Although not included in our SEO/AEO/GEO package, we also offer PPC expertise. In most cases, we supplement organic search efforts with Google Ads and the new ChatGPT ads.

This ensures you stay visible for key terms in LLMs while we build long-term authority through earned media and brand mentions.
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Wrapping Up
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We hope this gets you excited... it should.
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You get SEO, AEO, and GEO experts who deliver real value before you ever pitch anything to your founder. We work inside your systems, meet weekly, deliver weekly, and keep you informed every step of the way. You’ll never wonder if your agency is doing the work—we’re right there with you.
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If you're ready, let’s start with a GEO snapshot. I’ll put it together and walk you through it personally. Just send me an email at ian@thrasherandvine.com or fill out our form. Either works great.
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To your success,
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Ian Binek
Founder, Thrasher & Vine
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