Efficient Website Creation to Showcase Functionality of Mobile & Desktop Apps

Client:
HuntPro
Duration:
2024
Industries:
Wildlife Management, Ranch Management
Est. Revenue Impact
New Site optimized for SEO

Problem

HuntPro offers cutting-edge desktop and mobile software that enables ranch owners to gather, analyze, and act on wildlife data — enhancing herd management and delivering premium hunting experiences for clients.

Despite the software’s innovation, HuntPro lacked a website capable of:

  • Showcasing the platform’s benefits and features for both mobile and desktop users.
  • Positioning the brand as a leader in wildlife management technology.
  • Converting interest into inquiries, with a clear focus on conversion rate optimization (CRO).

Without a polished, conversion-focused online presence, HuntPro risked losing market share to less advanced competitors with stronger digital branding.

Solution

We delivered a 30-day, sprint-based website build designed to capture attention, convey innovation, and drive conversions.

  1. Stakeholder Interviews — Conducted in-depth discussions with subject matter experts to define HuntPro’s unique selling points and competitive advantages.
  2. Design Alignment — Collaborated with senior leadership to determine desired design elements, messaging tone, and brand feel.
  3. Agile Development Sprints — Built ~5 pages per week, delivering functional iterations for rapid feedback and approval.
  4. Feature Showcasing — Integrated subtle yet impactful UI elements to highlight HuntPro’s mobile and desktop functionality without overwhelming the visitor.
  5. Conversion Rate Optimization — Structured page layouts, CTAs, and navigation to guide visitors toward demo requests and contact forms.

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Results

The new HuntPro website launched on time and quickly demonstrated measurable impact:

  • 100% increase in website traffic within 90 days, driven by a mix of cold outreach campaigns and SEO improvements.
  • 7-figure pipeline growth directly attributed to the improved brand presence and website conversions.
  • Stronger competitive positioning with leadership citing the site as a major credibility boost in sales conversations.

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Conclusion

By combining iterative design with conversion-focused structure, we positioned HuntPro as a technology leader in wildlife management — turning their website into a core revenue driver.