Pay-Per-Click Advertising (PPC)
Get seen at the top of Google with handcrafted PPC campaigns built to convert. When your ideal customers are searching for what you offer, are they finding you—or your competitors?
Lost Clicks. Missed Opportunities.
If you're not showing up on page one, you're losing business—plain and simple. For many small to mid-sized businesses, SEO takes time to build. But your customers are searching now. Google Ads offers a shortcut—but without the right strategy, it’s easy to overspend and underperform. That’s where we come in.
Why PPC Is the Smart Companion to Your SEO Strategy
Immediate Visibility While SEO Ramps Up: SEO is a long game—but PPC gets you seen today. While we work on building your organic rankings, Google Ads ensures your business appears above competitors in high-intent searches right now. - Show up at the top of the page instantly
Insight-Driven Keyword Validation: PPC acts like a live testing ground for your SEO strategy. We use paid campaigns to see which keywords, messages, and offers drive the best results—then apply that insight to guide your long-term content and SEO approach. - Discover high-converting search terms in real time
Dual-Touch Conversion Boost: Searchers trust businesses they see multiple times. When you're visible in both paid and organic results, you increase brand authority and conversion rates—because customers are more likely to click when they recognize your name.
Our Process: Built to Win the Click
Keyword Intent Mapping
We identify search terms that signal commercial buying intent—no fluff, just keywords that connect you with ready-to-buy customers.
Strategic Campaign Architecture
From bid strategies to budget distribution, we structure every detail to maximize your ROI. Whether it's a new build or an existing account, we ensure your campaigns are airtight.
Approval & Launch
You approve the ad copy and landing page content. Then we go live—and start optimizing from Day 1.
Iterate & Optimize
As the campaign progresses, there are more and more optimizations needed to ensure we are hitting growth targets.
What Fuels Our PPC Strategy
Commercial Intent Keyword Research
We focus on the terms your future customers are already searching. Through deep research, we identify keywords that show clear buying signals—so your ads reach people who are ready to take action.
- Prioritize keywords with transactional and navigational intent
- Eliminate low-converting or irrelevant terms
- Organize keywords by funnel stage and campaign type
Customized Campaign Architecture
Every campaign is built from the ground up for efficiency and scale. We tailor your Google Ads structure—bidding strategies, budgets, ad groups—to reflect your goals, market dynamics, and customer journey.
- Align campaign structure with business objectives
- Implement smart bidding based on performance data
- Segment campaigns by product, service, or audience
Handcrafted Ad & Landing Page Copy
Clicks are only the beginning—conversion is the goal. We craft compelling, on-brand copy that speaks to searcher intent and drives action—then match it with optimized landing pages that convert.
- Clear, benefit-driven ad headlines and descriptions
- Aligned messaging from search ad to landing experience
- Strategic A/B testing to refine performance
Continuous Performance Optimization
Great campaigns aren’t set-and-forget—they’re living systems. We actively monitor your campaigns, making strategic adjustments to bidding, targeting, and creative based on what’s working best.
- Weekly performance reviews and tuning
- Budget reallocation toward top-performing segments
- Transparent reporting and growth-focused adjustments
Smarter PPC, Rooted in Strategy
At Thrasher & Vine, we blend Southern hospitality with digital precision. Our PPC services are crafted—not cobbled together—combining keyword science, compelling copy, and strategic architecture to ensure you’re found when it matters most. Whether you're starting from scratch or refining an existing account, we bring the expertise to help your business rise above the noise.
- Custom Playbooks: We pick the playbook we think will work for your business.
- White-Hat Techniques: We follow what Google outlines to a tee - no black hat strategies here.
- Transparent Reporting: Consistent meetings to discuss results & next steps.
