These are the top four mistakes I'm seeing SEOs continue to make with their SEO strategy in 2026 and how to avoid them

A lot has shifted in the last few days across ChatGPT Ads, Google Search Console, and Reddit citation patterns inside AI Overviews. I want to walk through each one and break down what these changes actually mean for you.

B2B SaaS companies from seed to Series A come to us with the same problem: they cannot build channels that drive consistent pipeline, or even reliable marketing qualified leads. We have a hunch about why.

Growth marketing for highly technical enterprise B2B audiences requires a lot of up-front strategy. Unlike B2B SaaS companies with sales-led or product-led growth strategies, highly technical enterprise audiences have a different mechanism for growth.

Microsoft Clarity just shipped a feature that wipes out a big chunk of the LLM observability market overnight — and most marketers haven't even noticed yet.

ChatGPT Ads just opened up to the public as of mid-May 2026 and I've already been inside the platform testing it. In this post, I'm going to walk you through exactly how to set up your conversion tracking, how to think about targeting and bidding, and what your actual ads should look like. Let's get into it.

These are my recommendations based on Google’s recent guidance on how to rank for AI search…

The old playbook of running PPC ads for high-intent category terms and building pillared content clusters for impression share no longer works in 2026. That ship has sailed. Brands that recognize this shift are already reaping the benefits of content optimized for LLMs. It’s time for your brand to do the same.

Curious about how SEO is evolving? We break down how LLM query fanout helps us create more relevant content and take your AEO game to the next level. Learn how we’re mixing new techniques with traditional SEO to keep you ahead.

Learn how we approach digital marketing from a strategy perspective and how we systematically generate more qualified leads for our clients on a 90-180 day timeline.

AI Overviews, YouTube Videos & Infographics are today's easiest ways to start ranking for more of your keywords.

These 3 things can exponentially increase the chances of your website ranking in AI Overviews.

Learn more about how we structure our LinkedIn Ads for B2B brands looking to tap into strong demand generation motions.

Learn more about how to significantly increase your chances of being chosen by the AI answers by building brand mentions.

Learn more about a crucial txt file that your business website needs for AI to see it and reference it in it's answers.

Learn more about on page SEO and how it is different from regular content marketing.