You’ve built something worth noticing. Your SEO is solid. Your PPC is running. But to reach new audiences and fill your funnel faster, you need more than just search—you need scroll-stopping demand generation. Too often, social media ads waste dollars on broad targeting and forgettable creative. The result? Underwhelming clicks, overpaid leads, and a frustrated business owner wondering where the disconnect is.
Multiply Your Reach by Creating New Demand: SEO and PPC capture people already searching. Social media ads generate attention from audiences who haven’t started searching yet—but are a perfect fit. By running social ads, you widen your funnel and introduce your brand earlier in the buyer journey, which increases long-term conversion potential.
Reinforce Your Message Across Channels: Repetition builds recognition. When your ideal customer sees your brand in search results and in their social feed, trust and familiarity grow. This creates a powerful halo effect—where your SEO and PPC perform better because social ads kept your brand top of mind.
Scale What’s Already Working: If your SEO or PPC campaigns have identified high-performing offers or audience segments, social media ads let you double down. We take those validated insights and build ad campaigns that expand on your success—reaching new audiences with proven messaging and offers.
We get crystal clear on who your best customers are—demographics, behaviors, pain points, and more.
Your visuals and messaging have to pop. We create ad content designed to resonate emotionally and visually with your target audience.
Whether it’s a lead magnet, a discount, or a value-packed download, we ensure your audience sees real value in exchange for their time or email.
We never set it and forget it. We track performance, test variations, and fine-tune everything until your campaign is humming.
Before we create any ads, we clarify who we’re speaking to. Your Ideal Customer Profile helps us define your best-fit audience—so we can target smarter and convert faster.
Not all offers are created equal—and not all are ready for cold audiences. We help you shape your offer into something that stops the scroll and gets clicks.
In a feed full of noise, first impressions matter. We design custom ad visuals and copy that blend brand beauty with conversion clarity.
Launching is just the beginning. We continuously refine your campaign through audience segmentation and performance feedback loops.
At Thrasher & Vine, our social media ad campaigns are designed for businesses that are ready to pour fuel on a proven fire. These aren’t random boosts or one-size-fits-all templates—they’re tailored campaigns built to expand your reach and spark intent before someone even searches. We combine:
Great question. SEO and Google Ads target people who are already searching for a solution—demand that already exists. Social media ads are about generating new demand by putting your offer in front of people who may not be actively searching yet, but are the right fit. Different intent, different strategy.
We run campaigns primarily on Facebook, Instagram, and LinkedIn—depending on where your ideal customers spend their time. Each platform has its own strengths, and we tailor the strategy accordingly.
Unlike intent-based marketing, demand generation takes time to calibrate. We usually recommend a 60–90 day runway to test creative, optimize targeting, and refine offers. That said, some clients see traction much sooner with the right offer and audience alignment.
It’s simple: your audience has to feel like what you’re offering is worth their click—or their email. That could be a high-value download, a special rate, or early access. The key is matching the offer to where they are in their journey, not just what you want to promote.
Technically, yes. But we usually recommend running social ads once your core messaging and targeting are sharpened—often through SEO or PPC first. Social ads work best when they amplify a proven offer to a known audience, not when you’re still testing the basics.