Social Media Campaigns Driving Engagement & Email Growth for Partners II Pizza

Problem

Partners II Pizza’s Fayetteville and Tyrone locations were well-established in the community but faced three key challenges:

• Low digital engagement — limited social presence meant missed opportunities to connect with the community online.
• No owned audience — they lacked an email list for direct customer communication and promotions.
• Outdated brand perception — younger audiences viewed the restaurant as “old school” and not as relevant compared to newer dining options.

Solution

We implemented a multi-pronged social media growth and engagement strategy to boost visibility, capture leads, and modernize brand perception.

1. Mega Giveaway Campaign — Launched Facebook and Instagram ads promoting a high-value giveaway to incentivize signups. This rapidly built an email list of over 400 subscribers for ongoing marketing.
2. Daily Content Production — Created and published engaging daily content — from behind-the-scenes photos to local community highlights — across both locations’ social media channels.
3. Engagement-Boosting Posts — Developed posts designed to spark interaction, including polls, contests, and customer spotlights, to keep followers active and connected.
4. Brand Perception Shift — Curated content that showcased Partners II Pizza as a vibrant, community-focused restaurant, appealing to both loyal customers and a younger demographic.

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