Roxwrite Recognized .5 ROAS to 2X Returns in 90 Days

Problem

Roxwrite operates in a highly specialized and competitive niche — automated underwriting software. While they had a well-built Webflow site, their digital marketing performance wasn’t meeting revenue goals.

Key challenges included:

• Underperforming PPC campaigns — Google and Bing Ads were producing a 0.5 return on ad spend (ROAS), meaning they were losing money on paid channels.
• Wasted spend — significant ad budget was being used on low-quality clicks.
• Unoptimized SEO foundations — high-intent pages were missing key technical and on-page optimizations, limiting visibility in search results.

Without a more efficient PPC structure and stronger organic presence, Roxwrite risked falling behind better-optimized competitors in their space.

Solution

We built an SEO feedback loop and restructured paid campaigns to maximize return on every click.

PPC Optimization

1. Discovery & Waste Reduction — Audited all campaigns, identifying wasted spend on low-converting terms and placements.
2. Campaign Restructuring — Rebuilt Google and Bing Ads using industry best practices for keyword match types, bidding strategies, and segmentation.
3. Iterative A/B Testing — Implemented a systematic testing framework for ad copy, landing pages, and keyword targeting to steadily increase ROAS.

SEO Enhancements

1. Technical & On-Page Audit — Conducted a full SEO audit to uncover gaps in metadata, internal linking, and keyword targeting.
2. Keyword Placement Optimization — Incorporated high-intent keywords into titles, meta descriptions, and URLs of core pages.
3. Content Clustering — Built pillar page content structures with strategic internal links to improve topical authority and rankings.

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