Programmatically Creating 70+ New Service Pages that Garnered 28% Increase in Organic, High Intent Clicks
Problem
TruckerCloud is an industry disruptor in the telematics space, offering a platform that connects trucking companies and ELD providers — much like linking a bank account for ACH transfers, but for fleet data.
When I began working with them, they had:
- Virtually no marketing presence — zero organic clicks and no inbound traction.
- An exceptional product with a few satisfied clients but no scalable inbound lead generation system.
- A niche, high-intent search market where most relevant keywords had low volume but high commercial value.
Without a content strategy that targeted these opportunities, TruckerCloud risked staying invisible in a market they were poised to disrupt.
Solution
We deployed a Programmatic SEO strategy to capture dozens of low-volume, high-intent searches quickly and at scale.
- Keyword Database Creation — Built a comprehensive list of niche search terms directly tied to TruckerCloud’s core use cases, sourced from client feedback and search data.
- Strategic Differentiation — Ensured each page in the collection had unique, valuable content elements to pass Google’s spam filters.
- Internal Linking Architecture — Connected new pages to relevant site content to boost authority and rankings.
- Automation & Deployment — Used APIs and automation software to push 70+ optimized service pages into the website’s CMS for instant indexing.
- Compliance & Quality Control — Designed all pages to align with Google’s guidelines while still benefiting from scale.
Results
The impact was both fast and measurable:
- 28% increase in organic clicks within 30 days — far outpacing typical SEO timelines, which often take 6–12 months for similar gains.
- 2 new closed deals within 90 days adding approximately $200,000 in ARR
- Established a repeatable programmatic SEO framework for capturing additional high-intent search opportunities.
Conclusion
By leveraging automation, keyword precision, and on-page SEO best practices, TruckerCloud was able to turn zero inbound traffic into a steady stream of high-value leads in just three months.
Ian was tremendous in managing our digital marketing strategy from cradle to grave. Specifically, Ian deployed some creative strategies with regards to SEO that dramatically increased traffic to our site.
Reed Peets
