Integral - How they achieved 3x ROAS from LinkedIn Ads

Problem

Integral approached us with a clear challenge: generate demand from decision-makers at cryptocurrency and Web3 firms through LinkedIn Ads.

The hurdles were significant:

• No pre-existing lead list — making it difficult to directly target ideal prospects.
• Broad, undefined audience — without refined targeting, campaigns risked wasted spend and low engagement.
• High-value but niche market — with an average customer value of $20,000, even a small number of the right leads could deliver significant ROI, but precision was critical.

Without a well-structured targeting strategy, advertising spend could easily be consumed without meaningful results.

Solution

We designed a hyper-targeted LinkedIn Ads strategy to connect Integral with exactly the right audience and generate high-value opportunities:

1. Persona & Branding Workshop — Collaborated with Integral to clearly define their ideal customer profile (ICP), identifying both decision-makers and influencers within Web3 and cryptocurrency companies.
2. Refined Targeting Criteria — Mapped out relevant job titles, seniority levels, functions, and company firmographics to focus the audience.
3. Interest & In-Market Segmentation — Narrowed targeting further by layering interest groups and behavioral signals, ultimately focusing on a highly-qualified audience of under 10,000 people.
4. Matched Audience Retargeting — Set up campaigns to retarget decision-makers who had engaged with initial ads, showing them more in-depth content and case studies to increase qualification.
5. Creative Strategy — Developed ad creative that combined brand awareness with product-focused messaging to prompt direct engagement from prospects.

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