Building a Community-Focused Social Presence for Stockbridge Police Department

Problem

When the newly appointed Chief of the Stockbridge Police Department reached out, the department was brand new — with no social presence, no community-facing communication systems, and a need to build trust quickly.

Key challenges included:

• Zero existing digital presence — no social accounts or followers.
• Need for consistent messaging — public safety communications had to be timely, clear, and trustworthy.
• Urgency in building community trust — as a new department, they needed to establish credibility and transparency fast.

Solution

We developed a full-scale social media launch strategy to establish the department’s voice, build community trust, and create scalable systems for ongoing communication.

1. Account Setup & Branding — Secured official Facebook and Instagram handles, ensuring brand consistency and authenticity from day one.
2. Templated Social Posts — Designed branded post templates to maintain a professional, consistent, and approachable tone.
3. Content Approval Workflow — Created a post-approval process to ensure all communications aligned with department policy and community relations goals.
4. Collaborative Content Planning — Worked closely with the Chief to align on messaging priorities, community updates, and engagement initiatives.

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