Bridge - How We drove $20K pipeline in 30 Days From PPC

Problem

Bridge, an innovative insurtech software provider, needed a sustainable inbound lead flow to fuel sales growth. While there was clear market demand and search volume for their solution, their existing campaigns weren’t effectively converting that demand into qualified opportunities.

Key challenges included:

• Inefficient paid search targeting — campaigns weren’t focused on the most commercially valuable, bottom-of-funnel keywords.
• Wasted ad spend — budget was being used on clicks that didn’t translate into high-quality leads.
• Lack of effective nurturing — potential buyers who didn’t convert immediately weren’t being re-engaged in a strategic way.

Without a structured paid search and retargeting strategy, Bridge risked missing out on high-intent buyers actively searching for their solution.

Solution

I overhauled Bridge’s PPC strategy to capture intent, convert clicks, and nurture non-converters into pipeline:

1. Bottom-of-Funnel Keyword Targeting — Identified and targeted high-intent search terms that indicated purchase-readiness.
2. Aggressive Positioning — Bid aggressively to secure the #1 ad placement in Google and Bing results for these terms.
3. Conversion Optimization — Optimized ad copy and landing pages to maximize click-to-lead conversion rates, closing roughly 3% of initial clicks into leads.
4. Retargeting Strategy — Built LinkedIn and Meta retargeting campaigns for non-converting visitors, delivering case studies, testimonials, and product-focused content to overcome objections and build trust.
5. Secondary Conversions — Nurtured this retargeting segment into an additional 7% conversion rate, turning previously lost traffic into warm opportunities.

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